No fancy technologies. No futuristic design.
Since the start-up company Siech Cycles produces simple, no-frills bikes, we positioned it as the world’s most uninnovative start-up. The campaign No fancy technologies. No futuristic design. put a spotlight on the bikes’ simplicity and differentiated Siech Cycles in the bike category, making the brand more visible. Social Media posts, postcards, a twin saddle crowdfunding and a planned recall put the name Siech Cycles on the map.